Plain and simple: Don't offer what people doesn't want. - Idea Validation: (Technical and Economical) - Market Validation: (Estimation and Competitors Analysis) - Value and Growth Hypothesis.
It's time to build!. In this phase we combine a multidisciplinary team to actually build the idea. - Prototyping - Customers Archetypes - Minimum Viable Product (MVP) - Live testing - A/B Testing - Product Market Fit - Value and Growth Hypothesis (Again)
A very important step. Here we make sure that the idea has every detail that is needed for been available to transform effectively: Identity, purpose, values, and the correct tools for launching are the main purpose of this step. - Branding - WebSite and Social Networks - Strategy
Congratulations! We have proved to have a sustainable business with a healthy growth rate. It's time to accelerate. At this point our business strategy and marketing strategy must be on the right track, so it's time to create High Impact. - Growth Hacking: Short-Term Exponential Growth